How to Find and Collaborate with Influencers That Already Know, Like or Trust Your Brand

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Infuencer marketing can help incite word of mouth and sales for brands when done right, but it can also become an expensive initiative with little to no ROI when implemented the wrong way. Many brands waste a lot of marketing budget working with the wrong influencers. If you want to build an influencer marketing program the right way, learn how to do so by focusing on nano and micro-influencers who already know, like, and trust your brand. Neal Schaffer, the author of the definitive playbook for influencer marketing, The Age of Influence, will provide you a tactical roadmap to begin your long-term success in re-imaging who is and how to work with influencers.