Leverage IGTV Series to Increase Your Exposure (And Decrease Your CPL for IG Ads

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IGTVs are great, but can they help you to decrease your cost per lead for your ads? You betcha. We've hosted 3 different IGTV series (a 5 day, a 12 day and a 30 day) to directly bring down the cost of our IG Ads. This resulted in building our list with $1 leads + making at least 2.5x return on ad spend.