Social Selling: The art of sharing your story to get lifetime customers.

A talk by Fran Canete,

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About this talk

In my personal experience, if you are working to build a massive online following, there is a counterintuitive strategy to follow: create one true connection at a time.

Sharing your personal story online (especially on social media) is crucial for building a relationship with your audience that will last over the years.

In a world of vanity metrics, this strategy doesn't sound very sexy, but the key is to target the right audience, understand what they really want, and deliver the perfect solution based on your personal story.

This is not an "overnight success" strategy, but a proven way to learn about your market and tell your story better in a way that inspires others and creates positive change.